In early 2024, fake AI-generated images started circulating to target Black voters in the US election. The images showed Black people supposedly supporting Donald Trump. They were not real. Conservative radio host Mark Kaye was linked to spreading them.

How the fakes worked

The images were made with generative AI image tools. Nothing fancy. Type a prompt, get a photorealistic image of a smiling Black Trump supporter. Post it on Facebook. Watch it spread. The whole operation cost basically zero and took minutes.

This is the new election playbook. You do not need a troll farm anymore. One person with an image generator can manufacture supporters by the hundred. The images looked real enough that plenty of people shared them without a second thought. By the time fact-checkers caught up, the impression had already landed.

Why deepfake detector software matters here

This is exactly what deepfake detector software is built for. Newsrooms and fact-checkers run suspicious viral images through deepfake detection tools before amplifying them. The detectors look for the tells: odd hands, inconsistent lighting, synthetic fingerprints in the pixels. No tool is perfect, but a quick check beats sharing blind.

Elections will keep getting hit by this, and the fakes get better every month. If you run a newsroom or a campaign, verify first. Wondering what tools help newsrooms verify whether media is AI-generated? Start with a deepfake checker on every viral image, then bring in the humans.

Do not share first and verify later. That order is how misinformation wins. Try the AI Detector on the next viral image before you believe it.

Incident facts

  • Date: 2024-01-01
  • Company / actor: Mark Kaye
  • Harm type: misinformation
  • Severity: medium
  • Source: AIAAIC Repository